Internet has created a wave of change in trends and culture, hence giving birth to a whole new genesis. Change is the only constant, you cannot escape. With advancement in technology and social media, there’s a change in marketing strategy too. Marketing is about reaching out to your target audience and potential clients. And how do you do that, you ask? Social Media, that’s how. That’s your answer. Social media is where you’ll generate brand recognition and visibility, create direct contact with your potential customers/clients, decrease marketing costs, better your search engine visibility, and so on. If you are not already on it, then you should start now!
What really exists behind these series of wacky #hashtags, thumbs up likes, funny comments and shares, is something more than the eyes see. The world of digital media is a world of possibilities. Believe it or not – Having a website isn’t enough for your business anymore.
So here’s to a little starter kit for all the budding SME entrepreneurs & start-ups.
Your social media strategy approach should first begin with identifying the type of business you own. Is it a B2B (business to business) type of business or a B2C (business to consumer) type of business.
If you have done that then let’s move to step two! That is to follow the starter’s kit mentioned below.
B2C Social Media Starter kit
- Facebook: Remember, Facebook is your social media best friend. The brand visibility and reach on Facebook is higher than any other social media sites. Facebook page likes are always easier to find and achieve than any other sites, what’s more is the time dedicated to Facebook than to any other site is less in comparison, of course it requires hard work too.
- Twitter: Twitter tweets are like your messenger pigeons. They reach the crowd that only follows you. So your aim is to attract more and more followers, then express yourself limitlessly in a limit of 140 characters. Make sure to keep timely tweets. You could tweet for seconds, minutes or hours, yet no one will think that you don’t have a life. You could use sites like Hootsuite or Tweetdeck to schedule your Twitter posts.
- Instagram: Yeah, who would have thought Instagram would be a great front for your business? But it is. There have been many success stories of business using Instagram. How can Instagram be used? It is a picture diary that gives a visual to your followers. It’s like a social media catalogue; you could convince and lure your customers using attractive Instagram pictures. Instagram helps you with direct lead generation and customer loyalty.
- Pinterest: Pinterest is different from Instagram. Pinterest is like your project board. You like something, you pin it! The motto is to get as many as re-pins as possible and also getting followers. You could skip on the fancy hash tags here, but make sure to define your board. You could have your pins and re-pins organized in these boards. Pinterest is great to create customer relations and customer loyalty.
B2B Social Media Starter Kit
- LinkedIn: Contrary to the popular belief that social media is useless for B2B business; social media platform for professionals, like LinkedIn helps you build your business. LinkedIn helps you connect with other businesses who could be your clients. It helps you identify your potential clients. If business is all that you mean then LinkedIn is your best option.
- Facebook: Like, previously mentioned, Facebook is your social media best friend. Your type of business doesn’t matter for Facebook, as it creates brand visibility and recognition.
- Twitter: Twitter is helpful for B2B business as it helps you keep a tab on your clients. When you follow them, they will follow you back. Sharing information regarding your business and other business related activity, helps your customers be in the loop and you can build relations with them.
Other Social Media Platforms
- Google+: Google plus is a plus point if you’re looking to enhance your search engine visibility results. Google plus helps you put pictures and description and gives you visibility in the circles you choose to be in. Google plus is a helpful tool for both B2B and B2C businesses.
- WordPress: Once you have well established other social media platforms you could jump into writing blogs and articles. WordPress is just the site for that. Writing blogs and articles make the customers look up to you for advice, thought, etc. This creates brand loyalty and helps build company’s goodwill.
- YouTube: YouTube requires the most amount of dedication, but it also pays back the effort you put in. YouTube is now becoming a work frontier for many vloggers; these vloggers become opinion leaders in the market. You could easily have a channel for your business and create videos and get maximum amount of thumbs up, subscribers and shares to create lead generation.
Well, the above platforms are ‘starters’ and as your business progresses, there are multiple platforms that best suit your interests and business model. You will just have to expand your visibility to other platforms, once you get the hang of how social media works for you.
To conclude this, I would say, your consumers and target audiences are online, and that’s where you should be too. Social Media Marketing requires a lot of investment in the form of time. If Time is, ‘more money’ for you, then you could outsource the social media marketing work to an agency that could do justice to your business. Monetary investments are way less as compared to traditional marketing. What’s more is that the analytics generated is from your targeted audience, which makes it easy for you to build on your product or service to serve them best. These analytics are far more focused to receive feedback, results & measure ROI as compared to traditional marketing tools..
Remember! It’s not some magic, its hard work, and it definitely pays off! Do plan ahead in your social media approach and remember that social media combines personal and professional conversation with your audience, so be careful on what you post or say and watch out for what your consumers talk about you.
Do let me know, how did you like this simple post!